Privacy Policy —
How 777fh Protects Your Data

1Introduction

This Privacy Policy (hereinafter "Policy") sets out how 777fh (hereinafter "777fh", "we", "us" or "our"), the operator of the online gaming and sports betting platform accessible at https://777fh.cam (the "Platform"), collects, uses, stores, discloses and protects personal data relating to users of the Platform (hereinafter "you", "your" or "User").

This Policy applies to all personal data collected through your use of the Platform — including account registration, deposits and withdrawals, betting activity, customer support interactions, and your browsing of the Website — regardless of the device or location from which you access the Platform.

By accessing or using the Platform, you confirm that you have read and understood this Policy and consent to the collection and use of your personal data as described herein. This Policy should be read alongside our Terms & Conditions.

2Definitions

For the purposes of this Policy, the following definitions apply:

• "Personal Data" means any information that identifies or can reasonably identify a living individual, either alone or in combination with other data.
• "Processing" means any operation performed on Personal Data — including collection, storage, use, disclosure, transfer or deletion.
• "Data Controller" means the entity that determines the purposes and means of processing Personal Data. In relation to the Platform, this is 777fh.
• "Data Processor" means a third party that processes Personal Data on behalf of the Data Controller under a written data processing agreement.
• "Cookies" means small data files placed on your device by the Platform or third-party services to remember preferences, analyse usage and deliver functionality.
• "KYC" means Know Your Customer — the identity and age-verification process required to comply with anti-money laundering and age-gating obligations.
• "Sensitive Personal Data" means categories of data that warrant heightened protection, including identity document numbers and financial transaction details.

3Data Controller

777fh is the Data Controller in respect of all Personal Data collected through the Platform. As Data Controller, 777fh determines what data is collected, the purposes for which it is processed and the security measures applied to protect it.

Enquiries about data controller identity, data processing activities or the exercise of your data rights should be directed to our Data Protection contact at: [email protected] with the subject line "Data Protection Enquiry".

4Data We Collect

777fh collects Personal Data through multiple channels as part of the normal operation of the Platform. The categories of data collected are set out below.

4.1 Registration Data

When you create an account, we collect:

• Full legal name
• Date of birth (for age verification)
• Residential address (including city — e.g., Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar)
• Email address
• Mobile phone number
• Username and encrypted password

4.2 Identity Verification (KYC) Data

To comply with age-verification and anti-money-laundering requirements, we may collect:

• National Identity Card (CNIC) or passport number
• Copies of government-issued photographic identification
• Proof of address documentation
• Source of funds documentation (where required)

4.3 Financial Transaction Data

When you make deposits or withdrawals, we collect transaction records including amounts (in PKR), payment method references and timestamps. We do not store full card numbers or banking credentials — these are handled by our payment service providers.

Familiar payment methods referenced on the Platform — including Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — are processed through those providers' own systems. Their data practices are governed by their respective privacy policies.

4.4 Betting & Gaming Activity Data

Records of your betting and gaming activity, including markets selected, stakes placed (in PKR), game sessions and outcomes, are retained for regulatory compliance, dispute resolution and responsible gambling monitoring.

4.5 Technical & Usage Data

When you use the Platform, we automatically collect:

• IP address and approximate geolocation (country/city level)
• Device type, operating system and browser version
• Pages visited, session duration and click-path data
• Referring URL and search terms (where applicable)

4.6 Customer Support Communications

Records of communications between you and the 777fh support team — including live chat transcripts, email correspondence and any attachments provided — are retained for quality assurance and dispute resolution.

5How We Use Your Data

777fh uses your Personal Data for the following purposes:

6Legal Bases for Processing

777fh processes your Personal Data only where a valid legal basis exists. The primary legal bases we rely upon are:

• Contractual necessity: Processing that is required to perform our contractual obligations to you under the Terms & Conditions — including account management, deposit processing, bet settlement and withdrawal handling.
• Legal obligation: Processing required to comply with applicable laws — including anti-money laundering legislation, age verification requirements and any obligations under the operator's licence jurisdiction.
• Legitimate interests: Processing for fraud prevention, platform security, responsible gambling monitoring and improving Platform performance, where such interests are not overridden by your fundamental rights.
• Consent: Where we send you personalised marketing communications or use non-essential cookies, we do so only on the basis of your freely given and informed consent, which you may withdraw at any time.

7Sharing Your Personal Data

777fh does not sell, rent or commercially trade your Personal Data. We share data only with the categories of recipients described below, and only to the extent necessary for the stated purpose.

7.1 Payment Service Providers

When you make a deposit or withdrawal, relevant transaction data is shared with the applicable payment processor. References to Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank, Bank Alfalah, BTC or USDT processors are provided as familiar Pakistani payment context only and do not imply any endorsement of gambling by those providers.

7.2 KYC and Identity Verification Providers

We engage third-party identity verification services to assist with KYC compliance. These providers process identity documents on our behalf under strict data processing agreements.

7.3 Technology and Platform Providers

Game studios, sports data providers and platform infrastructure partners may receive limited data necessary to deliver their respective services (for example, account identifiers required for game session management).

7.4 Regulatory and Law Enforcement Authorities

We will disclose Personal Data to competent authorities, regulators, courts or law enforcement agencies where we are legally required to do so or where disclosure is necessary to protect the rights, property or safety of 777fh, our users or the public.

7.5 Business Transfers

In the event of a merger, acquisition, restructuring or sale of all or part of 777fh's business, Personal Data held by 777fh may be transferred to the relevant successor entity, subject to continued application of this Policy or a materially equivalent privacy policy.

8International Data Transfers

Given that 777fh operates as an international platform, your Personal Data may be transferred to, stored and processed in countries other than your country of residence, including countries that may not have data protection laws equivalent to those in your jurisdiction.

Where such transfers occur, 777fh ensures that appropriate safeguards are in place — including contractual protections with data processors — to protect your Personal Data in accordance with the standards described in this Policy.

9Data Retention

777fh retains Personal Data only for as long as it is necessary for the purpose for which it was collected, subject to overriding legal or regulatory retention obligations. The following indicative retention periods apply:

Upon expiry of the applicable retention period, Personal Data will be securely deleted or anonymised. Data that is subject to an active legal dispute, investigation or regulatory inquiry will be retained for the duration of that matter.

10Cookies & Tracking Technologies

777fh uses cookies and similar tracking technologies on the Platform. A cookie is a small text file placed on your device when you visit the Platform. Cookies help us operate the Platform effectively and improve your experience.

10.1 Types of Cookies Used

• Strictly Necessary Cookies: Essential for core Platform functionality — including session management, login state and security. These cannot be disabled without preventing basic functionality.
• Performance & Analytics Cookies: Collect anonymised data about how users interact with the Platform to help us identify areas for improvement. No personal identity is linked to this data.
• Functional Cookies: Remember your preferences (such as language settings or display preferences) to provide a more personalised experience.
• Marketing Cookies: Used only where you have consented to receive personalised promotional content. These track browsing behaviour to deliver relevant offers.

10.2 Managing Cookies

You can manage, disable or delete non-essential cookies at any time through your browser's settings. Disabling strictly necessary cookies may affect core Platform functionality. Most browsers accept cookies by default; consult your browser's help documentation to adjust these settings.

11Your Data Rights

Subject to applicable law and the operator's licence jurisdiction requirements, you have the following rights in relation to your Personal Data:

To exercise any of these rights, submit a written request to [email protected] with the subject line "Data Rights Request". We will respond within a reasonable timeframe. We may require identity verification before processing your request.

12Data Security

777fh implements and maintains appropriate technical and organisational security measures to protect your Personal Data against unauthorised access, accidental loss, destruction, disclosure or alteration. These measures include:

• TLS/SSL encryption for all data transmitted between your device and the Platform;
• Encryption of sensitive data at rest, including identity document data and financial records;
• Role-based access controls limiting data access to authorised personnel only;
• Audit logging of access to sensitive account data;
• Regular security testing and vulnerability assessments of Platform infrastructure.

Whilst 777fh takes all reasonable precautions, no system is entirely immune to security risks. In the event of a data breach that is likely to result in a high risk to your rights, we will notify affected users as required by applicable law.

13Children's Privacy

The Platform is strictly intended for adults aged 18 or over (or such higher minimum as required by the operator/licence jurisdiction). 777fh does not knowingly collect Personal Data from any person under the applicable minimum age.

Age verification procedures are applied during account registration and at the KYC stage. If 777fh discovers that Personal Data belonging to a person under the applicable minimum age has been collected, that account will be closed immediately and all associated data deleted or retained only as required by applicable law.

If you believe that a minor has registered an account on the Platform, please notify us immediately at [email protected].

14Third-Party Links

The Platform may contain references to third-party services, payment providers or technology partners. 777fh does not control the content, data practices or privacy policies of any third-party service and is not responsible for the privacy practices of those entities.

This Policy applies solely to Personal Data processed by 777fh in connection with the Platform. Users are encouraged to review the privacy policies of any third-party service with which they interact.

15Amendments to This Policy

777fh reserves the right to amend, update or replace this Privacy Policy at any time. Where amendments are material — for example, changes to the categories of data collected, new third-party sharing arrangements or changes to user rights — we will provide notice to registered users via the email address associated with their Account or through a prominent notice on the Platform prior to the changes taking effect.

Your continued use of the Platform following the effective date of any amendment constitutes your acceptance of the revised Policy. The effective date at the top of this page will be updated whenever material changes are made.

16Contact Us & Complaints

For any questions, concerns or requests relating to this Privacy Policy or the processing of your Personal Data by 777fh, please contact our Data Protection team using the details below:

If you are dissatisfied with our response to a data protection enquiry or rights request, you have the right to lodge a complaint with the relevant data protection supervisory authority in the operator's licence jurisdiction. Details of the applicable supervisory authority will be provided upon request.